Round Seven of the Human Resource Competency Study (HRCS7), sponsored by The RBL Group and the Ross School of Business at the University of Michigan, researched the competencies and activities in HR departments and how they impact the value the HR department generates for stakeholders. The HRCS7 study showed that integrated HR practices have the most impact on internal stakeholders (employees and line managers), but HR’s role in information management has a larger impact on external stakeholders. The table below illustrates the relative impact of HR department activities on different stakeholders:

The HRCS7 study highlighted the Technology and Media Integrator as one of the key competencies. It captures the extent to which HR professionals are able to leverage social media and integrate technology to support their efforts to create high-performing organizations. As a result, HR can increase the value created for stakeholders both internally and externally if improvements are implemented to the HR technology platform, resulting in integrated HR practices and affective HR information management.