Practice Area:

Organization Strategy

Most companies know leadership is critical to business success and they make significant investments in leadership development but results are inconsistent and difficult to measure. The reason? Most strategies focus too much on leader attributes rather than on delivering value to customers, employees, and investors.

We’re not saying attributes aren’t important—they are. But how authentic, confident, or charismatic (insert attribute here) leaders may be does not matter unless it matters to customers, employees and/or investors. In other words, if leaders don’t increase customer loyalty, employee productivity, and investor confidence then they fall short of the ultimate goal of leadership–to deliver tangible results that drive real business success.

We partner with clients to ensure that their leadership brand is in alignment with their firm brand identity (customers) as well as their employer brand and company culture (employees). This alignment ensures that leaders develop the right attributes to deliver the right results. We call this type of leadership, results-based leadership. And the method for achieveing it we affectionately call outside-in. Expectations of stakeholders (outside) determine the capabilites or attributes that leaders (inside) must know, be and do.

WHAT WE DO

Transformation & Alignment

Using our assessments, analysis, and recommendations, one of our clients filled a new senior management layer with leaders whose personalities, experiences, and cognitive capabilities fit well with the role demands.

Training & Development

Using our assessments, analysis, and recommendations, one of our clients filled a new senior management layer with leaders whose personalities, experiences, and cognitive capabilities fit well with the role demands.

Assessments

Using our assessments, analysis, and recommendations, one of our clients filled a new senior management layer with leaders whose personalities, experiences, and cognitive capabilities fit well with the role demands.

HOW WE WORK

Outside-in Leadership Framework Design

From our research on top leaders we know that 30-40% of leader competencies must be determined by your firm’s brand identity. Rather than tell you how to build effective leaders, we help you design the right framework based on what your best customers have come to expect from your brand.

Custom Development Programs

Development isn’t one-size-fits all—that’s why we work with you to design and deliver a development program that incorporates stakeholder perspectives and ensures your leaders receive the knowledge and experiences they need to exemplify your firm brand identity.

Leadership Measurement Strategy

We use interviews, assessments, and analysis to determine what kind of impact your leadership investments are making and which measures matter most to your customers and investors. Using this data, we partner with you to create a strategic guide to current and future investments.ect from your brand.

FEATURED PUBLICATION

Leadership Brand:

Developing Customer-Focused Leaders to Drive Performance and Build Lasting Value

We use interviews, assessments, and analysis to determine what kind of impact your leadership investments are making and which measures matter most to your customers and investors. Using this data, we partner with you to create a strategic guide to current and future investments.ect from your brand.

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